On Demand The Second Phase Of Digital-Radio

Digital Radio.

The second phase of digital and its effect on the Radio as we know it have and will continue to be huge, all media – sound, picture, text – available on all devices, all the time. Searchable, movable, share-able. The BBC claim to be less than 5 years away from a drag & drop Tv and Radio Systems where listeners will be able to pull anything down from any of tonight's schedules, select anything from our archive, let us propose a channel based on your previous choices, or make your own channel and share it with your friends. Then hit play. That's it. They are also hoping to take the Interactive Red Button Scheme a step further, More radical interaction, content generation and the pooling and sharing of that content across communities are all fundamental parts.









http://www.bbc.co.uk/pressoffice/speeches/stories/thompson_fleming.shtml

The Digital Embrace

Rival Broadcasters Unite to Avoid The Fate Of The Music Industry - Owen Gibson (The Guardian)

Britain's biggest broadcasters ITV, BBC, Channel 4 unveil a new Video-on-Demand download service to compete with US Giants Apple and bedroom pirates alike, offering classic programmes at the touch of a button. By offering the massive online library, with everything from mainstream hits to niche interest and cult classics, the BBC's commercial arm, ITV and Channel 4 hope to help maintain their relevance in the digital age.

By doing this Broadcasters are hoping to avoid the same fate that is not being encountered by the Music Industry with Illegal Downloading bringing the industry to its knees.

The "historic" agreement will allow viewers to replay recent shows they have missed, providing a home for the free catch-up services recently launched by ITV and Channel 4 and linking through to the BBC's iPlayer.

But for many the attraction will be an extensive archive likely to feature everything from mainstream hits such as Doctor Who and Auf Wiedersehen, Pet to acclaimed British dramas such as Our Friends in the North and GBH. The eclectic mix is also likely to comprise landmark documentaries, such as the World at War, and classic comedies, ranging from Blackadder to On the Buses.

Radio Treatment

Treatment for a Radio Show.

Format
Well-established bands come into the studio to perform their latest single as well as a cover song either comical or professional. Interview with band. Enthusiastic presenter.

Plot
Sessions: Theme music starts leading onto friendly banter from presenters. Humorous summary of the week’s events that leads into announcing this week’s live session’s artists (A well established band).
Presenters pick one new released track each to play, which generally leads to an argument. Both presenters ideally would be up and coming comedians bringing a light and funny aspect to the show. Drum rolls as presenters introduce this week’s guest, Comments on what the guest thinks of the new released tracks, after a bit of chit chat the guest introduces their new single.

After playing the new single there is a short advert break, giving the guest time to set up in the studio.

Theme music starts

“Welcome back to Virgin Radio’s Sessions with ******* Live in the studio”.

Guest announces what they are to play, starts with one of their famous songs letting the audience familiarise themselves with the artists.
Song finishes. Round of Applause from the studio.

“ Well… ******* What cover are you going to play for us today?”

Band selects a cover of another artist’s song, perhaps a comical cover.
After the band has finished the presenters interview them. Maybe concentrating on the bands/artists current events i.e.: - touring or anything in the news.

Presenters thank the band/artist for coming in, and asks them to select two songs they would like played and why? Music leads the band out of the studio.

End Of Sessions.

Theme

Music show based on all aspects of music culture. The genres of music covered can range from Rock, Pop, classical, Jazz, Dance, Folk and Indie.
This can vary from show to show as a few of the tracks are picked out by guests.

Mood Style

The show must be Exciting and light hearted. As I am hoping this to fill a daytime slot it would be nice to have something uplifting after hearing the daily news.

User Generated Content

What is UGC?
User Generated Content can be in the form of posts on discussion groups, personal or departmental blogs, Photographs taken on a mobile phone, and video's, sites like Youtube, Facebook and Blog sites would be a good example of this.
"Can users and UGC create some kind of content Utopia where users selflessly share their expert knowledge without expecting any personal gain, or is it going to be a case of the inmates running the asylum?"
The opposition of this is Engineered Content, provided to us by a professional content provider. For example the BBC Journalists providing a news story.

The differences between user-generated and engineered content extend beyond the issue of who's providing it. There are issues of Ownership, Quality and Relevence, Structure and Credibility.

The Pros and Cons of User-Generated Content
Pros	Cons
Many more methods of content entry, making it less restrictive A wider content provider base means more areas of knowledge can be covered Provides knowledge experts who aren't part of the intranet team with a medium in which to share their knowledge Allows all users the choice of becoming intranet participants rather than just spectators	Might cause content overlap or duplication The credibility of the source and the content might not always be apparent The easy availability of content submission media might cause less-than-helpful users to post biased or questionable content Very difficult to organize and structure free-form UGC

Media Guardian- BBC Needs More Job Loss Volunteers – Tara Conlan

BBC's Needs More Job Loss Volenteers
Due to the BBC’s recent failure to raise the TV licensing fee they have been forced to make budget cuts, in order to continue funding towards the new age of digital broadcasting. These budget cuts will come in the form of redundancies within the Current Affairs and Political Programmers.

In an email sent to the staff of the BBC, Helen Boaden outlined the fact that they are processing current volunteers for the proposed redundancies but that so far there had not been enough necessary to meet the budget cuts. The BBC plans to make 321 people redundant over the next two years, but some sectors are struggling to meet the demand for volunteer’s. Boaden wrote: "We remain committed to maximising redeployment and avoiding compulsory redundancies where this is practical”.
BBC News met today with unions to discuss the next steps. The National Union of Journalists and broadcasting union Bectu are meeting on the 22nd to consider if they should ballot for strike action over the planned redundancies across the BBC.
The unions have been angered by BBC Vision's decision not to rule out compulsory redundancies.BBC staff are to ballot for strike

Tv Roles

The Roles of the Production Team in Tv.
Producer:-
Producers are the main players in the television, film and video industries. The initial idea for a project often comes from a producer, who will oversee each project from conception to completion and may also be involved in the marketing and distribution processes. Producers work closely with directors and the other production staff on the shoot. Increasingly, they need to have directing skills themselves. They attract the money to fund each project and are responsible for keeping production within the allocated budget. Creative input varies, but producers have the ultimate say on the final product.
Producers are responsible for facilitating a project from beginning to end. They are involved in every stage of the television programme, film or video, overseeing the project from start to finish, both in a studio and on location. Essentially team leaders, they are supported by production assistants, co-ordinators and managers, depending on the size of the project. Typical work activities include:
• Raising funding;
• Reading, researching and assessing ideas and finished scripts;
• Commissioning writers;
• Securing the rights to novels, plays or screenplays;
• Building and developing a network of contacts;
• Liaising and discussing projects with financial backers - projects can vary from a small, corporate video costing £30,000 to a Hollywood feature film of more than £100million;
• Using computer software packages for screenwriting, budgeting and scheduling;
• Hiring key staff, including a director and a crew to shoot films or videos;
• Controlling the budget and allocating resources;
• Pulling together all the strands of creative and practical talent involved in the project to create a team;
• Organising shooting schedules;
• Troubleshooting;
• Supervising the progress of the project from production to post production;
• Holding regular meetings with the director to discuss characters and scenes;
• Acting as a sounding board for the director;
• Bringing the finished production in on budget.
In theory, the producer deals with all the practical and political aspects of keeping a project running smoothly, so that the director and the rest of the team can concentrate on the creative angles.

Executive Producer:
This person is hired by a studio to help manage every aspect of a television show. The executive producer is the highest level of producer on a given show. This person is usually a writer, but can also be a non-writing producer. In television, this individual is often the series creator. Essentially all of the producers, directors and actors answer to the executive producer.
First Assistant Director/1st AD:
Responsible for maintaining order and discipline on the set, keeping production moving to meet scheduling goals, establishing the crew and shooting calls, and oversees the selection and management of the extras. This person runs the set and is responsible for keeping the director on course with the production day.
Second Assistant Director/2nd AD:
Responsible to the 1st AD for preparing and distributing the daily paperwork, call sheets, production reports, SAG contracts, etc. This individual sees to it that the cast and crew is in the right place at the right time, maintains the schedule for each shooting day, and selects positions and directs movement of the extras. Second Second Assistant Director/2nd 2nd AD:
This person assists the 1st and 2nd A.D. in running the set. Their main job is the manage the extras and to establish with the director the movement and action of the extras.
Script Supervisor:
Maintains an accurate shooting script and recording in detail all information related to each take, including length of shot, scene and take number, camera placement, and printable takes, as well as any notations on dialogue, action, props, set dressing, wardrobe, make-up, and hair in order to provide continuity during shooting and to facilitate editing.
Casting Director:
Person who finds, auditions, and negotiates for the services of actors. He or she breaks down the script by role, characteristics, and age. Compiles list of potential candidates, checks their availability, contacts agents, and schedules all auditions and call backs.
Production Accountant:
Individual responsible for keeping track of all financial costs and transactions incurred in the making of a television show. Works closely with the UPM in preparing preliminary budgets and monitors the budgetary status of the production. Generates a "hot cost" report that outlines where an episode is financially on a daily basis.
Production Designer:
Individual works closely with producers and director to determine how they see the show, and by choice of colors, textures, and materials determines the overall "look" and contributes to the emotional tone of the show. The Production Designer supervises the search of locations, designs sets, oversees the drawing up of blue prints and the building and dressing of all sets.
Art Director:
This person works with the studio and the executive producers to create a "look" for a show. This person designs the sets that are later built for a television series.
Construction Coordinator:
After receiving the set plans from the Set Designer, this person is responsible for managing the crew that builds the sets. They also budget the build and monitor all set costs.
Camera Operator:
Operates the camera and is responsible to the DP for composition, focus, camera movement, and anything that comes within the domain of photography.
Gaffer:
Individual responsible to the DP for all lighting set ups and procedures on a production. Works closely with the DP and Key Grip in the selection, placement, and desired level and balance of the lighting on a set or location.
Key Grip:
Responsible to the DP and gaffer for providing and placing all diffusion, for facilitating or actuating camera movement, and for moving, erecting, and striking scaffolding. As head of the grip crew, the Key Grip supervises transporting, rigging, placing, operating, moving, lifting, carrying, and striking of all grip equipment and accessories, as well as sometimes assisting other departments in handling and moving their equipment.
Best Boy Grip:
Assistant to the Key Grip. Best Boy takes care of the equipment, brings on extra manpower, orders, supplies, etc.
Dolly Grip:
Person who handles the dollies and cranes. A dolly is a platform on which a camera is placed. It has a hydraulic arm that lowers and raises, and it has wheels.
Prop Master:
Person responsible for preparing the prop breakdown and budget for selecting, positioning, and maintaining all props. Props are items that are carried or handled by the Actors, including food and drink, office or household supplies, money, weapons, tools, toys, games, and so on.
Costume Designer:
Person responsible for researching and designing the costumes and accompanying accessories for the actors & actresses and oversees the making fitting, acquisition, and rental of all wardrobe items.
Key Costumer:
Individual who is responsible to the costume designer for the selection, acquisition, rental, and care of all wardrobe items. This person also prepares a costume breakdown and, in consultation with the costume designer and production manager a wardrobe budget.
Key Make-Up Artist:
Individual in charge with the application of makeup on the actors, actresses, and extras. The Make-up Artist is also responsible for preparing a makeup schedule and for supervising and coordinating with other members of the makeup department, including assistants, body makeup artists, special effects makeup and hair stylists.
Key Hair Stylist:
Styles and it required, cuts, colors, and washes the hair and wigs of all actors and actresses.
Sound Mixer:
Responsible to the director for recording and production sound, and for the quality of the mixed and recorded sound during production. He or she operates the mixing console, recorded and associated equipment.
Boom Operator:
The person responsible for to the production mixer for operating and maintaining the microphone boom along with the attached shotgun microphone.
Publicist:
The individual responsible to the producers and production company for publicising the television show in the various media - print, radio, television, etc.

Music Copyright

1. When dealing with copyrighting a piece of music which company would you have to deal with?
MCPS - MECHANICALLY COMPANY PROTECTION SOCIETY.

2. What steps are involed to lisence music?

3. What is the basic royality rate for each piece of music on DVD?

4. If you wanted to reduce your costs legally what might you do?

ASA The Advertising Standards Authority

ASA The Advertising Standards Authority

The Advertising Standards Authority is the independent body set up by the advertising industry to police the rules laid down in the advertising codes. The strength of the self-regulatory system lies in both the independence of the ASA and the support and commitment of the advertising industry, through the Committee of Advertising Practice (CAP), to the standards of the codes, protecting consumers and creating a level playing field for advertisers.


Concerns over Taste & Decency.


About 20% of all of the complaints received by the ASA are about advertisements that have caused offence. Judging these complaints is a delicate task, and the ASA interprets the British Code of Advertising, Sales Promotion and Direct Marketing, which states that advertisements should not cause serious or widespread offence, and that special care should be taken not to offend on the grounds of race, religion, sex, sexual orientation or disability. A lot will depend on the medium used and the context of any particular advertisement, and the ASA conducts regular research to gauge public opinion on these issues.

Recent Adjudications:
Spearmint Rhino
The Taxi Shop
Guardian Newspapers Ltd
Carter Products Ltd
United International Pictures (UK)
Lastminute.com plc
French Connection Group plc
Onetoo Ltd
Greene King plc
Design Direct Ltd

Concerns over Children & Advertising


The effects of advertising on children, and the use of children in advertisements, are particularly sensitive issues. The CAP Code includes a number of requirements and special rules covering 'pester power', direct appeals to children, and parental permission to buy.

Recent Adjudications:
Kellogg Company of GB Ltd
Hachette Filipacchi (UK) Ltd
Carter Products Ltd
United International Pictures (UK)
Kellogg Company of GB Ltd
Greene King plc
Design Direct Ltd
EMAP Consumer Media Ltd
Data Call Information Services
Beverage Brands (UK) Ltd

Disney The Corporation

Disney, as a corporation owns many of the media networks that we watch on a daily basis, for example ABC, Miramax, EPSN, Hollywood Pictures, Buena Vista and Pixar. Providing world wide entertainment, as well as owning their own publishing company Hyperion, publishing well known Authors such as Comedian/ Author Steve Martin and Mitch Albom best known for his books The 5 People You Meet In Heaven, and Tuesdays With Morrie.
Disney also own Major Cable networks The Disney Channel, ABC, Playhouse Disney, and Toon Disney.

Here is a list of Disneys Principal Subsidiaries listed from resources at www.answers.com:-

ABC, Inc.; A&E Network (37.5%); Anaheim Sports; Buena Vista Home Video; Buena Vista International; Buena Vista Internet Group; Buena Vista Pictures Distribution, Inc.; Buena Vista Television; Childcraft Educational Corp.; The Disney Channel; The History Channel; Disney Consumer Products International, Inc.; Disney Development Co.; The Disney Store, Inc.; EDL Holding Co.; Euro Disney S.C.A. (49%); E! Entertainment Television (39.5%); ESPN (80%); Fairchild Publications; Hyperion; Infoseek Corporation; KHJ-TV, Inc.; Lake Buena Vista Communities; Lifetime Entertainment Services (50%); Miramax Films; Reedy Creek Energy Services, Inc.; Touchstone Films; Touchstone Television; Walt Disney Attractions; Walt Disney Imagineering; Walt Disney Pictures and Television; WCO Parent Corp.; WED Transportation Systems, Inc.


Disney products are mainly marketed for children, with sales of their toys and loved cartoon characters bringing their profits through the roof!

The Disney brothers built a reputation for quality animation, utilizing cutting-edge technological developments such as sound and color, and producing feature-length animated films. The popularity of Disney's products, which included merchandise based on their animated characters, such as Mickey Mouse, Donald Duck, and Snow White, was instantaneous and unmistakable, not only in the United States but in other countries.

If you think about it Disney is everywhere, you have for example, Disney Stores in most shopping centres, they cover most children’s television programmes as well as some adult ones, Disney Movies their latest being High School Musical One & Two leading me onto DVD Sales and Movie Merchandise, and the Disney Theme Parks all over the world.

This was all started by Walter Elias Disney: - Producer, Director, Screenwriter, Voice Actor, Animator, Entrepreneur and Philanthropist. In partnership with his brother Roy O Disney started off what is now known as Walt Disney Company.

At the end of the twentieth century, the Walt Disney Company was the second largest media conglomerate in the world (behind AOL Time Warner), with a wide array of domestic and international investments. The company's revenues for 2000 were over $25 billion. Disney owned the American Broadcasting Company (ABC) television network, broadcast TV stations, and radio stations and networks, and maintained partial ownership of several cable networks, including 80 percent of ESPN and 38 percent of A&E and Lifetime. Walt Disney Studios produced films under the Touchstone, Hollywood Pictures, and Miramax labels. In addition, the company was also involved in home video, recorded music, theatrical productions, and consumer products, which were sold at over 600 Disney Stores around the world.



As I have already mentioned Disney’s main target audience is children, it is a great marketing strategy as Disney don’t seem to bring out new toys unless in conjunction with the latest Disney film release. It is a truly great merger between Film and Toys.

The Future of Disney:-
Disney Consumer Unit To Sell New Line Of Character-Themed Fruits, Vegetables.
Bizzarre as it may sound this is the lastest Disney product to go on sale in America. Disney Consumer Products said it will use the popularity of its theme park characters to appeal to children and launch a line of products called Disney Garden, to be sold in the produce aisle of stores nationwide including Winn Dixie, Albertsons, and Price Shopper.
New items include Mickey-shaped snack trays with combinations of celery, peanut butter and raisins or apples, cheese and crackers and others. Other items include teriyaki sugar snap peas, honey orange carrot coins, cheesy broccoli bites and miniature apples, peaches, pears, plums and oranges. Disney said a year ago that it would restrict its use of advertising targeting children. It is one of a dozen companies that had made a pledge before a Federal Trade Commission hearing in July that put more pressure on the companies to help curb the growing child obesity problem through more responsible marketing.
Disney has previously sold fruits with character stickers on the packaging as well as frozen pizza and hamburger patties made in the shape of Mickey Mouse's head.

As well as this new product being unveiled this week, Disney has also had some disruption within the company, with the board of directors at Children Place (Company that run the Disney Stores) ousting their Chief Executive who isn’t leaving quietly saying that his resignation was “solely attributable to a power play by certain members of the board” and upbraiding the company for making remarks “that have disparaged my good name and reputation.” This is likely to create an awkward situation for the management of Children’s Place, which operates the Disney Store chain. Mr. Dabah, 54, is still a board member and the company’s largest single shareholder.